How to Create a Searchable Social Media Bio

This one will be short, sweet, and sales-centric:

If you want new followers to be able to find your account *organically,* there are a few steps you can take to help them along:

Username:

Some people argue that your product or service should be a part of your username, but since there are other sections of your bio that are searchable, I would opt for brand consistency and use the name of your business here.

Follow mine at @littledesign.co!

Your name:

On Instagram at least, this is different from your username. When you select *Edit Profile,* "Name" comes first and is also a searchable title on Instagram.

This is where you want to use your most important keywords.

The model I use that works is:

Business Name | My Title / Service

So mine shows up as "Little Design Co | Social Media Manager • Brand & Web Designer"

Keywords are just that: *key.* Take your mind out of your own business and consider what a potential client would actually search when looking for a service or product you offer. The titles that give you the greatest chance of gaining a new client are the ones you want to use here.

Your Bio:

If you want to not only attract ideal clients, but earn their trust and convince them to take action, this is the place to do it.

The model I use that works is:

Accomplishment, Certification, or Standard that sets you apart as a legitimate business and expert, an *emoji* that fits your brand, and a hook to draw your client in:

Example:

Social Media Management, Brand, and Website Design Services from a Hermes Creative Platinum Award Winner 🪩🏁 What is your business is made of? 👇🏻

Your Links:

What good does a social media account do for your business if there's no readily available method of taking action on it??

People really won't leave your account to search for your business and then look for it and a way to take action on it often. Some will, but typically not enough to make it worth it.

This is where you engage your followers and build connections with them. You can send them to a sales landing page, a click-for-directions google map link, an email newsletter sign up, a sale popup, or you can follow my method of building a page with multiple links to give them options.

View mine at: goodkinddesign.org/links

Think about what is most important to your clients:

• Be ready to answer their most common questions
• Be ready to engage clients who are ready to buy
• Be ready to persuade clients who need more information

This is the bread and butter of Social Media for business.

So many companies blow their sales out of the water by following a social media strategy that links their popular content with the link in their bio.

It's how they get "$145,000 in one month" from online sales, promoting amazon affiliate links, attracting new clients to their own products and services, etc.

Bonus points if you do multiple!

My favorite entrepreneurs are the ones who have spent time becoming a true expert in their trade and then offer multiple products and services like:

• Templates, Courses, and Guides for DIYers
• Audits and Consultations for people who want professional feedback
• Done-For-You Service packages for the business owners who want it done well and pain free

That's nothing but more opportunities to help other people live the kind of life they're hoping for, and more opportunity to build wealth for you.

And that's it!

I use this method for most of my social media accounts and it sets me apart as someone who knows what they're doing and someone who can be trusted to help you, as well.

I want your clients to see you the same way.